Media product portfolios picard robert g. Download [PDF] Media Product Portfolios Issues In Management Of Multiple Products And Services Free Online 2019-03-18

Media product portfolios picard robert g Rating: 5,7/10 1534 reviews

Picard Robert

media product portfolios picard robert g

This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. Achtenhagen, Media Portfolio Development: Strategic and Organizational Challenges. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. He has taught at both and. Hardcover version published in December 2003. Picard Robert Georges Picard born 1951 is an writer and scholar.

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Media Product Portfolios by Robert G. Picard (9780415650045)

media product portfolios picard robert g

The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets. New York: Fordham University Press, 2011. Author by : Richard J. Gaustad, Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. Helgesen, The Internationalization of Norwegian Newspaper Companies. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms.

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Media Product Portfolios : Robert G. Picard : 9780415650045

media product portfolios picard robert g

The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. Picard, The Centrality of Media Firms. Es werden Implikationen für das Management anhand der Wertschöpfungskette eines Buches abgeleitet. Hess, Product Platforms for the Media Industry.

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9780805855890

media product portfolios picard robert g

Außerdem sollen die, durch neue Technologien implizierten Veränderungen der Branche aufgezeigt werden. Medina, Competition Between New and Old Media in Economic and Financial News Markets. Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication. As academics, lawyers, businesses, regulators and policy-makers in India cast a glance at the international experience, this book examines the legal, economic and policy issues relating to regulation of ownership and control of media markets. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.

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Robert G. Picard

media product portfolios picard robert g

Hess, Product Platforms for the Media Industry. Students are encouraged to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union integration. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. What social and cultural contexts should we take into account when we judge whether or not journalism successfully responds and adapts? Ots, Strategic Direction and Control of Portfolios: Can Standard Models Create Cross-Media Benefits? The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. Politis, The Influence of the Human Factors on the Performance of Media Enterprise: Case Studies on Cross-Media Publishing in Greek Media Enterprises. If journalism is to adjust and thrive, the following questions need answers: Why do journalists and news organizations respond to uncertainties in the ways they do? Hans van Kranenburg Media Portfolio Development: Strategic and Organizational Challenges 41 22 Leona Achtenhagen Strategic Leadership and Media Portfolio Development: Leaders and Impression Management 63 32 Ethel Brundin Leif Melin Clustering Media Operations: Rationales and Mangerial Challenges 95 24 Hugh J.

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Media Product Portfolios : Robert G. Picard : 9780415650045

media product portfolios picard robert g

The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. Among his most important contributions have been the co-development of a method for assessing the economic contributions of copyright to national economies that is used by the World Intellectual Property Organization, analyses of the effects of media subsidies and other public support on companies and markets, studies exploring the economic influences on media behavior, and analysis of economic issues in media and communications policy. Author by : Robert G. The Politics of News: The News of Politics. Melin, Strategic Leadership and Media Portfolio Development: Leaders and Impression Management.

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Media Product Portfolios by Robert G. Picard (9780415650045)

media product portfolios picard robert g

By doing so, it is entirely unlike other books on the subject. Author by : William G. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world's most developed broadband markets. Richard van der Wurff, Piet Bakker and Robert G. The process and issues of portfolio strategy, development, and management are complex and wide ranging.

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Media Firms

media product portfolios picard robert g

The Institutions of Democracy: The Press. The contributions discuss the impact of media digitalization and to what degree the prospects of convergence are realized. Martin, Clustering Media Operations: Rationales and Managerial Challenges. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. The process and issues of portfolio strategy, development, and management are complex and wide ranging. Melin, Strategic Leadership and Media Portfolio Development: Leaders and Impression Management. Cheltenham: Edward Elgar Publishing, 2011.

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Media Product Portfolios by Robert G. Picard (9780415650045)

media product portfolios picard robert g

The book shows how the news media function as an intermediary between governments and citizens, as well as between political actors such as parties and interest groups and the public. Cheltenham: Edward Elgar Publishing, 2015. Media Firms presents studies applying the company level approach to media and communication firms. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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Picard Robert

media product portfolios picard robert g

Dabei wird insbesondere auf das Internet als Treiber dieses Wandels abgestellt. Melin, Portfolio Internationalization: The Case of a Successful Concept. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations. Second, in 2013 the India telecoms regulator launched controversial reform proposals to apply a media-specific approach to ownership regulation. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner.

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